SEO & Website Optimization

Most sites we inherit don't have a content problem first. They have indexation gaps, slow templates, duplicate service pages and tracking that can't tell a lead from a bounce. We repair those in priority order, because new pages on a broken foundation just make a bigger broken site.

You'll see the findings ranked by expected impact over effort, and the top items ship in the first two weeks.

One page per service, one per market that matters, each mapped to the exact phrases people in your area use. Thin pages get merged, orphans get linked, and everything connects back to the pages that book jobs.

We earn mentions and links from sources Google and AI answer engines already trust: local organizations, industry publications and your own documented work. No bought packages, nothing you'd have to disavow later.

This is the right first move if you have a site that has been live for a year or more, a Business Profile with real reviews, and a phone that rings mostly from people who already know your name. That combination means Google trusts you enough to rank you, and the gap is structure: the services you do best do not have a page each, the towns you drive to every week are not on the site, and something technical is quietly holding the whole thing back. Roofers, movers, foundation and HVAC companies in that position usually see the fastest return, because the searches are there and the site just is not answering them.

It is the wrong first move in three cases. If nobody answers the phone after five, the leads SEO produces will leak before they book, so fix intake first. If the site has three pages and no history, a proper build comes before optimisation, because there is nothing to optimise yet. And if you are already spending on Google Ads with tracking that cannot tell a call from a bounce, paid advertising is bleeding money today and SEO pays back over months, so we stop the bleed first. We will tell you which one you are on the first call.

Week one is access and a baseline: Search Console, Analytics, the Business Profile and the site itself, all in accounts you own with us added as a user. We run the technical crawl, pull the search data, and send you a ranked list of what is broken and what it is costing. You read it on the standing call and we agree the order. Week two, the top technical items ship, and the daily automated checks start watching the site and the profile so nothing breaks unnoticed.

Weeks three and four, the first service and city pages go live, mapped to the phrases people in your area use, with the thin and duplicate pages merged or redirected. By day thirty you have a fixed foundation, the first real pages indexed, and the first monthly report, which shows Search Console clicks and impressions for the searches we agreed matter, plus calls and forms. Google cannot say when a page will be crawled, and neither will we, but the work and the numbers are visible from week one. Amanda wrote about how to read that report so you know what to hold us to.

A moving company in Omaha went from 29 Google clicks a month to 341 over thirteen months of service pages, town pages and Business Profile work, with no paid search at all. The same case study shows the other half: within weeks of the work stopping, clicks fell by about a third, because rankings are something you keep doing. A roofing company in Spartanburg more than doubled its Google clicks year over year with no new ad spend, from a site that had been built once and left alone. And a foundation repair company in Colorado Springs saw website sessions rise 2.3 times in ninety days once the technical fixes and service pages landed alongside the ads rebuild. Different trades, same order of work.