Facebook & Instagram Lead Ads

Instant forms convert because they're easy, which also makes them easy to fill with junk. The fix is qualifying questions that filter tire-kickers before you pay for the lead, tuned per offer.

A social lead that waits an hour is mostly dead. Every form submission routes instantly into your CRM, fires a text and email follow-up sequence, and lands on someone's task list. That automation is included, not an add-on.

Social ads wear out. We rotate hooks, images and offers on a schedule driven by frequency and cost per lead, so performance doesn't quietly decay for a month before anyone notices.

This is for businesses whose customers can be tempted before they start searching: remodels, roof replacements after a storm season, window and siding jobs, pest control plans, anything where a good offer puts the idea in someone's head. It suits companies that can follow up fast, because a Facebook or Instagram lead who filled in a form on the sofa cools in minutes, and it suits trades with a clear offer to put in front of a defined audience, like homeowners in five zip codes with houses over twenty years old. If you have a sales process and a calendar to fill, these ads fill it with people Google would never have shown you.

It is the wrong place to start in three cases. If the phone is not answered within minutes and there is no text or email follow-up, the leads will sit in an inbox and you will conclude the channel does not work, when the follow-up was the problem, so we wire that first. If the demand for your service is purely urgent, a burst pipe or a dead furnace, people search rather than scroll, and Google's pay-per-lead and search ads reach them when it matters. And if your Business Profile and site are in poor shape, the people who see the ad will look you up and leave, so the basics come first.

Week one is access and the form. The ad account and the page stay in your name with us added, and we build the instant form with the qualifying questions that filter out renters, the wrong area and the wrong budget before you pay for the lead. Week two is the follow-up: every form routes straight into your CRM or inbox with a text and an email going out within minutes, and a named person on your side who picks up the phone. We test that path end to end before a dollar is spent.

Weeks three and four, the first creative goes live against two or three audiences, and we watch cost per lead and, more importantly, how many of those leads you could reach and quote. By day thirty you have the first monthly report: spend and our fee separately, leads by audience, how many were real, how many were quoted, and what we are changing next. The creative rotation starts here too, so nothing runs until it burns out. If the numbers are not there at thirty days, the report says so and we decide together, because there is no contract holding you in.

We do not have a published Facebook and Instagram case study yet, and we are not going to invent one. What we can tell you is exactly how the channel is judged: cost per lead is the starting number, but the ones that matter are how many leads you could reach, how many you quoted, and what a booked job cost all in. Those come from your CRM and your call log, not from the ad platform's dashboard, which counts a form fill as a success whether or not anyone answered. You see those numbers every month, with the platform charge and our fee as separate lines, and the account, the page and the audiences stay yours if you leave. That is the same standard we hold every channel to, and it is written down on our why us page.